Where the world comes together
WCDT is a global digital activation that harnesses world cup fever around all sporting activities. Through this digital experiment, social media Influencers from around the world will highlight the celebration and bonds of togetherness that surrounds a sporting event of magnanimous scale. It also envisions to promote the culture and ecology of the host nations and make them visible to the world using user generated content.
Setting global social media trends
By participating in this social media activity the influencers not only gain followers but also can create a unique social trend for themselves. The influencers will be awarded points in a gamification model for completing goals, based on which they will can win the grand prize of visiting the world cup and experience the madness around it.
The fans are the basis of the foundation of this platform, here they can not only interact with fellow fans and discuss about their favorite team and players but also participate in various social media engagement challenges and rise on the leader board and stand a chance to win amazing gift hampers.